Digital marketing is becoming the most booming industry in India. If you start this business in 2020, you can make a huge profit in a few years, because still, you are not late to start.
How To Start Digital Marketing Business in India
Before explain, how to start digital marketing let’s see What is a digital marketing and how it works?
What is Digital Marketing?
When we use social media, website, mobile app, email, bulk SMS, mobile device, blog etc to promote our products to reach consumers, these sources are called digital marketing.
In short anything, we use on the internet to promote products called digital marketing.
How does Digital Marketing Business works
There are many products and services that digital marketer provides to their clients, and make money.
From past few years millions of people started to use a smartphone, laptop, unlimited internet etc. and day by day these numbers are increasing very fast. Today every educated person is on the internet that’s why advertisement system has been shifted from the traditional market to the Digital market.
Every person spends 5 to 6 hours on the internet so this is the huge opportunity to expand the business using digital marketing platform. Every businessman started to know these things but everyone can not do digital marketing their self that’s why they contact digital marketing agency to promote their business on Digital Platform.
What skills do you need to start Digital Marketing Business?
A digital marketer do many different work, but the matter how many works you can do from the given list
1- Website Development
Website development is the primary work of many digital marketers. basically, if you target any particular area to start. This work will help you to expand your business.
If you get a new client for a website and you build a beautiful website then very easily you will get more works by that client.
You should know ‘why your business needs a website‘ to explain your clients.
If know-how to build a website that’s good, but if you don’t then you can start with WordPress, it is a very easy website building platform.
2- Social Media Marketing
Social Media Marketing is the most popular platform to promote business in a very low budget and targeted customers.
Example – If you search any product like Adidas shoes on Flipkart and just exit then go on Facebook, Twitter or any other popular social media website you will see that Ad.
In the traditional market when a salesman approached me many times we get angry and ignore him, avoid his calls but here the same things happen but we don’t angry and buy.
So learn social media strategies to launch the campaign of your clients.
3- Content Marketing
Content marketing is the free source to generate leads long time.
In content marketing, we make unique videos, Blog Posts, Images etc. related to products to generate more leads.
4- Email Marketing
More than 80% people check their emails daily.
There are 2 types of sending emails.
Bulk Email to non subscribed users and Subscribed users.
5- SEO (search Engine Optimization)
There are millions of content on the internet and daily new contents are being published. So without SEO, a post can not be ranked.
SEO stratagies help to rank posts on 1st page or 1st position.
These are the most important skills to start digital marketing
What is minimum amount required to Start Digital Marketing Business
To start any business there is no limit to invest, but everyone can not invest that much.
1- Brand Domain Name
You choose your brand name and buy a domain from namecheap starting from 199 Rs only.
2- Hosting Plan
Buy Hostgator Shared Hosting starting from 115 rs. monthly. they provide the best service and fast hosting at a cheap price.
3- Themes and Plugins
You will need to buy some themes and plugins, buy from Theme forest. subscribe to monthly plan Rs. 2700/month
In the initial time you don’t need an office you can operate from your home. Start from mouth advertisement.
No need advertisement until you don’t have a good experience. target clients should be from your location who knows you.
Total investment will be approx 5000/-
Start with these assets and take the good experience to make more and more websites. In initial time focus on website building. Just do and do. You will get many problems but don’t worry just think about those people who are successful in this Industry.
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